Campaign: Silver Snipers
Dreamhack is a huge gaming event. This also makes it THE arena for tech brands to fight for the tech-savvy kids attention. When other brands desperately pull out the latest AR, VR and cool tech, Lenovo stays firm with their belief: Different Is Better.
So we brought “different” to the event and scrambled the world’s first senior e-sports team. Enter The Silver Snipers.
Press
Nyhetsmorgon
SVT Nyheter
Expressen
Metro
Aftonbladet
Feber
Gamereactor
Bild
Art Director: Oskar Ferm
Copywriter: Joakim Estemar
